How to Research, Design & Disseminate a Social Media Health Campaign
Despite over thirty-years of research, 75% of American women are unaware that consuming alcohol, even at low levels, increases their risk of breast cancer. To address this gap, we developed and implemented a social media campaign—#drinklessforyourbreasts—to let young California women know that drinking can lead to breast cancer.
In this webinar you will learn about alcohol use and breast cancer risk among young women, how to collect and use quantitative and qualitative data to inform health messaging, and strategies to disseminate messages via social media platforms, including Instagram, Facebook and Twitter. We also share what worked, what didn’t work, and how to quickly pivot and adapt your project to changing circumstances.
Also, check out the materials from the campaign, including our social media toolkit, press release, and other tools to support your own health messaging.
